Helen is an amazing natural therapist who specialises in Cranio-Sacral Therapy. When she approached me to help her develop the branding for her new business, I had a lot of research to do to learn exactly what Cranio-Sacral Therapy is all about! Her new business offers a range of therapies so I helped her develop the best name for her business, to encompass everything that she offers, and Complete Integrated Therapies was born.
The next step was for us both to brainstorm (I always encourage ‘pinning’ on Pinterest – it’s great!) what we were envisioning. Helen had a very clear vision, and really wanted the concept of the ‘Koru’ symbol to be incorporated into her branding as she felt it perfectly summarised everything that her business was about, “Peace, tranquility, personal growth and positive change”.
I started playing around with different design elements and how to incorporate the symbol into a logo without making it too busy or complex. Below are a few original ideas for the icon.
The final icon and logo was chosen and finalised. I could then put together her marketing material to begin the marketing and advertising process.