Print is not dead! In fact, it is one of the most effective ways to stand out in a predominately digital world. But you have to do it right.
Top 3 mistakes people make with flyers are;
- DIY done poorly: Trying to do it yourself and creating something with mistakes or that looks amateur will not convert to sales or effective brand recognition.
- Making flyers but having nowhere to use them: I have done this myself and spend hundreds of dollars printing flyers that just sit in my car and I forgot to plan how I was going to use and distribute them effectively
- Crappy printing: If you are going to get flyers done professionally, then print good quality as well! Invest in a slightly thicker stock. Make sure the quality is good. Printing at home might save money but won’t be worth it in the end if it doesn’t look good.