Why choose an AIPP accredited professional photographer?

Finding a trusted & professional photographer can be so confusing. There are so many choices on Facebook and Google – many people do not know where to start.

You want someone who knows their craft, runs a legitimate business & won’t let you down. You can find that photographer by choosing an accredited professional photographer (APP) through the Australian Institute of Professional Photography (AIPP).

To become accredited through the AIPP, a photographer is evaluated by a panel of experienced AIPP assessors. They must comply to all legal and ethical business practices (insurance, public liability etc). They also need to provide references, ensuring they have happy clients and suppliers. And most importantly their photographic work is judged and must be of a professional standard.

The AIPP regularly monitor their accredited photographers and require them to continue their professional development by attending industry events, workshops or entering the AIPP professional photography awards.

So choosing an AIPP accredited photographer means you are getting a photographer that is current with photography trends, trustworthy & a true professional.

On a personal note, I am highly involved in the AIPP and passionate about keeping the photographic industry strong. I am on the ACT AIPP Council and have also achieved my Master of Photography (M.Photog) through the AIPP Australian Professional Photography Awards.

Lib Ferreira APP M.Photog

Want to chat more about your own professional photography session? Get in touch!